WCPM GLOBAL REBRANDJuly 29, 2021
WARNER CHAPPELL PRODUCTION MUSIC ANNOUNCES GLOBAL REBRAND
Company Introduces New Logo, Website, Executive Leadership Team, and Studios
LOS ANGELES, CA – July 21, 2021: Warner Chappell Production Music (WCPM), creative partner to content creators, technology platforms and the TV/film, streaming, broadcast, sports, and advertising industries, today unveiled a top-to-bottom rebrand complete with a new logo and website. In its biggest transformation in a decade, the production music powerhouse has also expanded its executive team, opened the doors to two new recording studios, and added new catalogs to its award-winning collections.
WCPM’s co-heads Alec Sharpe, Head of Business Development & Operations, and Pat Weaver, Head of Production, led the revamp, with the logo and website serving as central pieces in the reinvigoration of the brand. Drawing creative inspiration from parent company Warner Chappell Music, the new logo pays homage to the publisher's signature gold ‘crown’ monogram, while the font’s distinctive script handwriting represents WCPM’s ingenuity and diversity of thought. The website complements the logo and new visual elements with sleek white, black, and gold design choices. It also serves as WCPM’s flagship licensing tool – offering 135,000+ unique tracks – and features a number of industry-leading elements including a recommendation engine that references streaming links and MP3s.
Sharpe said: “We’re thrilled for the bright future ahead for WCPM and the opportunity to better serve our clients through unmatched service and a much-improved music search experience. With a new look and feel and the support of Warner Chappell’s SVP of Creative Services, Ashley Winton, along with Co-Chairs Guy Moot and Carianne Marshall, this is the start of a dynamic new era in our evolution.”
To support this new phase of growth, WCPM has expanded its global leadership bench – appointing Julia Sassi, an experienced production music executive, as its new Head of WCPM France. Sassi’s primary focus is on expanding WCPM France’s custom music footprint and uncovering new opportunities with advertising clients and television and film production companies.
In addition, Sinéad Hartmann has been named VP of Licensing & Music Creative, based in LA, where she oversees the U.S. sync and creative teams in Los Angeles, Nashville, and New York, as well as Canada and Latin America. Gavin Carroll has also joined as the company’s new Sr. Creative Director, Licensing in New York, where he works primarily with advertising clients.
Weaver added: “It’s an exciting time to be with WCPM as we expand our custom music services, grow our production music catalog, and kick off the first projects in our new recording facilities. We’ve greatly expanded our music talent pool over the past year and are thrilled to have fresh leadership perspectives from Julia and Sinéad. We’re looking forward to this next chapter.”
The announcement follows the openings of SkyLight Studios in Hollywood and Sandtrack Sound in Nashville. Both locations are already being used for custom music projects from top brands, TV shows, and companies. Recent partners have included the United Arab Emirates’ Pro League soccer team and the Netflix documentary mini-series, “The Lost Pirate Kingdom.”
WCPM also continues to bolster its expansive repertoire with new releases from the French label, Infini, the recently relaunched artist-driven label, Valo, the rebrand of Minimal Music to True Life Music and the upcoming new scoring label, Scoremongers.
Watch the launch video here.
About Warner Chappell Production Music
Warner Chappell Production Music (WCPM) is a global leader within the production and custom music industry with over 35 years of experience and success. Based in Los Angeles with offices in New York City, London, Paris, Nashville, and Hamburg, WCPM is owned by legendary music publisher Warner Chappell Music and is part of the Warner Music Group family. WCPM releases over 350 new albums each year servicing television, film, streaming, advertising, corporate and news clients. In total, WCPM represents 135,000+ unique tracks and 120+ catalogs across all popular genres including hip hop, pop, rock, country and alternative, plus classical and orchestral, modern underscore, jazz, trailer music, sound design/SFX, world repertoire and vintage archival. Recent clients include Universal Studios, Disney+, Warner Brothers Pictures, HBO, Netflix, Hulu, Amazon, ESPN, NBC, ABC, FOX, MLB, EA Games, BBDO, Wieden+Kennedy, and VMLY&R.
In addition, WCPM produces custom music from its two studios located in Nashville and Los Angeles. Recent custom clients include ESPN, Netflix, UAE Pro League Soccer, Lancome, Victoria Secret, Mercedes, WMG Entertainment, Today Show and more. WCPM is the recipient of many awards including Emmys, Tellys, Addys and Promax awards.